Make sure you’re being honest about the level or work that was completed. The content on this site is not intended to provide legal, financial or real estate advice. Write the description for the guest, not for yourself. These are essential in order to enable you to move around the website and use its features. Here’s some data to illustrate the point. Your whole description should be 250 words or less, not only because of text space limitations on your local multiple listing service (MLS) and sites like Zillow, but also because buyers are unlikely to read a very long description. Listings descriptions with “barn doors” sold for 13.4 percent more, and 57 days faster. Need some inspiration for creative real estate listing descriptions? The term “quartz” helped homes sell for 6 percent more, compared to “granite” at 4 percent. You may be tempted to abbreviate in order to save space in your listing description, but be careful that you’re not sacrificing clarity for space. Property Descriptions: The Power of Words Get inspired to write better listing copy. Description in a screenplay should be short and punchy. A lack of natural light in a garden-level condo saves on cooling costs in the summertime. Listings with “potential” sold for 4.3 percent less. So, that means you can’t include things like ,”This family-friendly home is perfect for new parents,” or “Large makeup of international residents means great nearby restaurants.”. My name is George. Start With the Best Feature. Although it may be only in school that you are asked to write a specifically descriptive essay, description is an important element in many kinds of writing. https://listinggenerationsystem.com/real-estate-listing-description-examples If you’re trying to sell your home quickly and want to incentivize buyers, you can add a special promotion to your listing description. : Appliance brands like Viking, Sub-Zero, Wolf and Bosch. A renter is looking for their next home and they need to be able to see that your unit is the best fit for them. Please seek the services of a legal, accounting or real estate professional prior to any real estate transaction. If you’re able to accommodate either a quick close or a longer close, mention that in your description. Here’s some data to illustrate the point. Buyers want to know the details of your home, and those extra words can give them the additional information they need to decide if your home is one they’re interested in seeing in person. The aim of description is to make sensory details vividly present to the reader. You have a … https://brandnewcopy.com/how-to-write-property-description-copywriter The word ‘nice’ itself is a good example of a … I'm living in an apartment. But make sure that you tailor your pitch to attract the type of guests you’d like to host or those who … For the next few months, weekly writing tips will include word choice suggestions. If your to-do list feels too long, consider selling your house to Zillow. Even though each ad contained the same factual data, one was a able to clearly set itself apart. Learn more, .subnav-back-arrow-st0{fill:none;stroke:#0074E4;stroke-linecap:round;} Homes with “shaker cabinets” sold for 9.6 percent more than expected, 45 days faster. Also from the book, homes with a median estimated value in the top third of their market that were described as “captivating” beat their sales price by 6.5 percent. To opt-out of a third party's use of cookies and behavioural advertising, you must visit their website and follow the specified opt-out procedures. According to the book, homes with a median estimated value in the bottom third of their market that were described as “luxurious” beat their expected sales price by an impressive 8.2 percent. A general rule of thumb is that each section of description should be contained to four lines or less. This should be the one feature that stands out the most and will often be the nickname tenants use to remember your place. Seller financing is when you act as the bank for your buyer for a period of time, often until they can get approved for a conventional bank loan. Move when you're ready. Be upfront about policies in your rental listing description In addition to the rent price, deposits, fees and lease term, be upfront about any policies that could be deal breakers (or deal makers) for prospective renters. WRITING A DESCRIPTIVE ESSAY. So, when writing a building description it’s important to keep in mind that you’re trying to sell the renter a lifestyle, not just an apartment. Putting some extra effort into writing the perfect building description can help to set your building apart from other units in the area, and will allow your website visitors to see what life at the property could be like. Here are some good examples of headlines that pair location details with something unique about the home: Your opening statement should answer the buyer’s question, “What am I looking at?” It should give buyers a reason to continue reading. Simple data, or facts, about the property such as the street … Renting an apartment is a sound idea for young people who have a decent job, but are not ready to buy a home yet; however, renting can sometimes be a lengthy and nerve-racking process. Another popular kitchen feature, “farmhouse sink” helped homes sell for 8 percent more. Try to really paint a picture with a description like, “spacious master bedroom features exposed brick walls, floor-to-ceiling windows, and a luxurious walk-in closet that boasts modular shelving and a skylight.” Of course, when it comes to writing the best listing description for your market, it pays to partner with a local agent. The final element of your property description is the call to action – the … How to Write a Short Rental Listing Description 1. Used under license. Which ad convinced you to see the building? Examples include “waterfront,” “quartz,” or “renovated.”. It has only 1 bedroom, 1 living room, and 1 bathroom. For listings in Canada, the trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Imagine you are a guest and you are seeing your place for the first time – try to describe the style, the condition, the noise, etc. Rentsync National Rental Demand Report: April 2021, Rentsync National Rental Demand Report: March 2021, Rentsync National Rental Demand Report: February 2021. We’ve all browsed through plenty of other listings before and we’ve subconsciously told ourselves, “Well… I guess that’s what my listing is supposed to look like too.” If you want to learn how to write real estate ads well, the fact of the matter is you don’t need to look like everyone else. It is not Zillow's intention to solicit or interfere with any established agency relationship you may have with a real estate professional. Buyers might assume that a careless listing description means a careless homeowner. Either way, you should include the headline in your total word count. You’ll also want to avoid useless fluff like “must-see” in your property description. Have questions about buying, selling or renting during COVID-19? race, national origin, gender, disability, or familial status in real estate listings. What grabbed our attention on this onewas the headline, what kept it was the voice. Zillow Talk found that homes with longer listings consistently sell for more money. Whether you’re selling your house for sale by owner (FSBO) or want to ensure that your agent has written an effective description for your home, here are the things you need to know about great real estate listing descriptions. A great way to start your property description is with a really positive introduction, such as: • “A well presented three bedroom semi detached house on the outskirts of ….” Use compelling, creative language to highlight details that make your home special. https://getpaidforyourpad.com/blog/airbnb-listing-description-2 It can be very attractive to buyers with a rigid time table. This reference page can help answer the question what are some adjectives commonly used for describing APARTMENT. Zillow (Canada), Inc. holds real estate brokerage licenses in multiple provinces. Below are two examples of building descriptions that I wrote. If possible, try to avoid having ‘orphans’ in your description. The keywords: They are a combination of words we put into Google to search for something . My neighbors are very nice people, but only one neighbor is very dirty. And listings with “opportunity” sold for 2 percent less. Get a cash offer from Zillow. While you’ll have to assume the risk of the buyer defaulting, it can open up your home to a bigger pool of potential buyers. “Subway tile” garnered almost 7 percent more, and 63 days faster. : Bose sound system, Nest thermostat, Ring doorbell and any other smart home upgrades. Don’t Forget a Call to Action. Disclose your policies on pets, smoking, … The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA. When buyers (and their agents!) Here are a few examples: When writing your opening statement, here are some popular features that, if your home possesses them, you should definitely include: The description text makes up the bulk of your word count, and it’s where you should review all of the home’s main features: beds, baths, square footage, lot size, location, upgrades, etc. Schedule a private tour today!” Or, “This home isn’t going to last — schedule your showing before it’s gone.”. Back Crafting a great real estate description is just one of many tasks sellers need to complete to get their house on the market and find a buyer. This bright (LN) loft is perfect to relax in, just up the road from the heart of the city. Note that some sites have a special field for headlines, and on other sites, your headline will just be the first line of text in your main description field. If your to-do list feels too long, consider, Zillow Talk: Rewriting the Rules of Real Estate, What Makes a Good Real Estate Agent for Home Sellers, How to Sell a House As-Is When It Needs Repairs, Tips for Negotiating With Real Estate Agents, Types of Listing Agreements: Understanding Real Estate Agent Contracts With Sellers. You’ll never have to deal with the prep work and listing process, and you can receive a cash offer and close conveniently and quickly. Property Information. Buyers know what they’re looking for, and if you make your home seem like something it’s not, you’re just wasting a buyer’s time. Match your photos to your words in order and appearance. You’re not writing for writing’s sake. Use great (not merely ‘nice’) adjectives. An orphan is a word or very short line that appears at the end of your description. JOE’S APARTMENT – DAY If you do not allow these cookies, you won't be able to use our site properly. For just a few hundred dollars, you can purchase a one-year home warranty for your buyer. Which ad persuades you more? After you’re done writing, ask a friend or neighbor who knows your home and the neighborhood to review your description. Use at least 6 of the 15 words on the left; 2 pages of lined writing paper. Return to Zillow.com. There are some words you won’t want to shorten, in case people are searching specifically for that term. Aim to be concise throughout the whole description. Putting some extra effort into writing the perfect building description can help to set your building apart from other units in the area, and will allow your website visitors to see what life at the property could be like. Most of us have a lot of preconceived notions about what a property listing is supposed to look like. Focus on 250 really great words instead of rambling on just because you have the space. The calibre of copy that appears on the building listing page of a rental website can help to increase leads. Our use of these cookies might also mean that you may see Rentsync adverts on other websites. Each word below can often be found in front of the noun apartment in the same sentence. Write a descriptive paragraph about your house or apartment. Rentsync collects cookie data to provide a better user experience, but we offer you choices regarding how we and our third party providers collect and use the cookie data. Instead of saying you have an “older home in need of TLC,” say something like “A classic abode that can be customized to your liking.” Or instead of “Calling all investors!” say something like “Renovated homes on this block are selling for top dollar.”. It requires proper planning and research to find an apartment that will suit your needs and be cost-effective. Your description should pique buyers’ interest enough that they want to schedule a tour, and as the owner, you are in the unique position of being able to tell a story about what is special about the property. If you wish to report an issue or seek an accommodation, please let us know. When writing a good content suitable for SEO, we have to keep a few concepts in mind. are browsing online real estate listings, Use creative words to highlight your home’s best features, Avoid words that are known to deter buyers, Mention brands, upgrades and unique features, Pay attention to length, grammar and accuracy, Condo in Chicago: “West Loop condo with private roof deck and sweeping city views”, House in Seattle suburbs: “Stunning craftsman home in red-hot Kirkland”, Townhouse in the Bay Area: “Loft-style living in Mill Valley”, “Check out this top-floor condo in an all-brick, elevator building with a deeded indoor parking space.”, “This spacious, single-family home in Boston features both modern amenities and architectural character in a fantastic location.”, “This recently renovated tri-level townhome lives like a single-family, without the maintenance.”, Mother-in-law suite (or other passive income potential). Listen to all new episodes now! If you do not allow these cookies, you may see more content and adverts that do not match your interests. It’s also a great place to showcase features that you couldn’t fit in the headline, but that buyers will love. Differentiate yourself from the competition by telling potential tenants what makes your unit unique. Consider writing 2-3 versions of your listing description that focus on features that appeal to different buyers, so you can swap out if needed. That was one of the findings of the book “. Instead, spin them as a positive or add in some creativity or humor. Here are just a few examples found on Zillow: Zillow researchers found that mentioning certain keywords in your listing makes an impact on both how much you can sell your home for and how quickly it will sell. LIFE’S SIMPLE PLEASURES. When buyers (and their agents!) 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